branding strategy and website for a life coach & artist
Context
Angélique Tefenkgi is a life coach focusing on resilience as well as a painting artist. She needed a website that would present both sides of her work in a cohesive way. I worked on Angélique’s Branding Strategy, Visual Brand, the copy of her website and the web design in Squarespace. The project is in French.
goal
Angélique felt scattered across her two activities and she didn’t see how to bring them together. Through our conversations and brand coaching, it became clear that both sides of her work were deeply intertwined by the concept of Kintsugi: the art of making broken objects stronger and more beautiful using gold to mend them. That’s how I built her brand identity, and we then collaborated with her photographer to bring even more cohesion to the project.
process & Outcome
I first looked into Angélique’s competitors in the French-speaking market, and we found her unique selling points. I also ran basic SEO research and created a database of important keywords. Then I started creating the copy and the design of the website. I created five pages for her, including her homepage, about page, sales page for her main coaching program, an art shop page, and the contact page. Angélique was over the moon, and she felt much more confident to present her work in the networking events she attends. Her clients resonated with her story and with her approach that is now clearly and compellingly displayed on her website
