You want clarity, clients, and a brand that finally feels like you

I believe clear positioning, strategic messaging, and a beautifully built website only work when they're aligned with your values, your capacity, and your nervous system. That's why I blend strategy with soul in everything I offer.

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I bring together two things that are rare to find in the business world:

Strategic clarity and emotional intelligence.

With 8+ years as an online entrepreneur, I know how to clarify positioning, structure a website, and write messaging that converts.

But I also know that strategy only works when the person behind it feels steady, clear, and aligned.

That's why my work is both architectural and deeply personal.

HELLOO, I’M JESSICA

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Why work with me?

A circular logo with black background and white text. The center reads 'the ethical move.' and the outer ring lists values: 'INTEGRITY + EQUITY + HONESTY + RESPONSIBILITY + TRANSPARENCY'.

  • Some people fix copy. Some design websites. Some give strategy advice.

    I connect all of it.

    I clarify your positioning, structure your offers, refine your messaging, and make sure your business ecosystem actually fits your values and your nervous system.

    Because alignment without structure keeps you small. And strategy without alignement burns you out.

  • Many business experts focus on quick wins, viral moments, or aggressive campaigns.

    I focus on sustainable architecture that’s built to stay

    We design positioning that holds, offers that make sense together, messaging that stays consistent, funnels that don’t need to be reinvented every quarter.

  • You’ll feel understood, but you’ll also be challenged.

    I ask the questions that clarify your thinking. I notice where your positioning drifts. I help you articulate what you’ve been circling around.

  • I don’t use manipulation, fake urgency, or pressure-based tactics, and I won’t build them for you.

    I believe clarity converts, honesty builds trust, and businesses rooted in integrity last longer.

    I’m a proud member of The Ethical Move and committed to transparent, respectful marketing practices.

  • A business, copy, website that feels structured, ethical, and unmistakably yours.

i’ve always moved through the world slightly differently

I’m adopted. Neurodivergent. Deeply sensitive.

For a long time, that meant feeling like I existed just outside the systems around me. I was observing them, questioning them, translating them in my own way.

Over the years, I’ve lived in multiple countries, built several businesses, and learned to speak six languages. Language fascinates me, especially in its nuances, the tone of voice, what’s said with words and what’s implied with silence.

I see business the same way.

When I opened my first company in 2017, I threw myself into it with intensity. I studied everything. Implemented fast. And it worked.

But when my second child was born, fear crept in. I didn’t want to choose between being a present mother and a successful entrepreneur. I pushed harder, believing constant effort would bring me sustainability.

Burnout forced a reckoning.

It taught me that you cannot build something steady from fear. That urgency isn’t the same as strategy. And that success means very little if it costs you your nervous system.

Today, I design businesses the way I’ve learned to design my life: intentionally, sustainably, deeply aligned with what feels good to me.

And I help you do the same, so your business feels like home.

A black and white photo of a woman with long, wavy hair smiling and looking to her right.

  • Words have always been my first love. I studied Languages & Literature at university and have taught English and French for years. Now I homeschool my children bilingually. Language, nuance, and clarity are second nature to me.

  • I’ve lived in multiple countries and speak six languages. Moving across cultures taught me to notice what others miss, such as tone, context, unspoken rules. I bring that same attentiveness to business.

  • I’m drawn to slow travel and my favorite places include Edinburgh, Hoi An, Montréal. I’d rather spend 6 weeks in the same spot than checking landmarks off my list.

  • And while I’m strategic by nature, I also believe in intuition and I’m deeply convinced we’re all guided on our journey: all we need is to learn to pause and listen.

A few things that shape how I think

ways we can work together

Brand & Website Development

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Find clarity and turn it into soulful messaging, strategic copy, and a beautifully built website

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Strategic copywriting

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Sales pages, email sequences, and content written with heart, integrity, and conversion in mind.

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soulful biz club

Group of women sitting on the beach at sunset, forming a heart shape with their hands

Community, co-working, accountability and empowering coaching for sensitive entrepreneurs ready to be seen.

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Computer monitor displaying a website called 'Whispers of Inner Power' with a gray and white color scheme, featuring a woman's photo and various articles related to inner strength and personal growth.

I write on Substack

whispers of inner power

Reflective & practical guidance on visibility as a highly sensitive woman, without burning out or selling your soul. Free essays, truth-telling and exclusive voice-note podcasts for Soulful Biz Club members.

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love letters

I write thoughtful & honest emails about visibility, the nervous system, and the real work of being seen without burning out.