HELLOO, I’M JESSICA
I’m a coach, copywriter & content strategist for deeply sensitive souls in business.
I’m a homeschooling mom of 2, a multi-passionate creative and a life-long writer. I’ve been in the online business world for 8+ years. Today, I bring my experience, strategic clarity and powerful mindset tools to support you in growing a business that honours your life, your rhythms and your values.
Your sensitivity is your superpower, not something to overcome.
Burning out changed me inside out
When I opened my first business in 2017, I was so excited and eager to succeed: I took on courses, read tons of books and literally devoted every minute of my life to this. And it worked, fast.
Then, my second child was born, and I was so terrified of losing everything that I barely allowed myself three weeks off. Then, for 18 months, I pushed, convinced that if my business failed, I would be a failure too.
I burned out so completely that spilled milk would actually bring me to tears.
It took two years to heal. To learn that I am not my business. That you can’t build anything sustainable from hustle and fear. To accept that I am a highly sensitive soul and to see that it’s a gift.
To be able to come back differently, to honour the entirety of me, so I can embody that freedom I value so much, not as a reward, but as a way of life.
When we work together, I become a partner in your business and a guardian of your well-being.
What’s the back story?
I’m adopted, neurodivergent, and highly sensitive. I’ve carried the weight of trauma for most of my life. I know what it feels like to never quite belong. Too much. Too quiet. Too emotional. Not enough.
After choosing to go no-contact with my adoptive mother, I left Belgium and moved across the world to Vietnam. That was the beginning of my healing, and a journey that led me to real tools. I became trained in trauma-informed mindfulness, life coaching, meditation, internal family systems (IFS), and human design. Tools that helped me make peace with myself and that I now use to support others.
Along the way, I built multiple businesses, ran retreats, moved my family internationally another couple of times… I learned how to make the impossible doable. I discovered that one of my true gifts is bringing clarity, structure, and softness to big ideas so they actually happen, without overwhelming you.
That’s where copywriting and soulful strategy came in. Because sensitive, intuitive women like us often feel like the business world wasn’t built for us.
But there’s another way. One that honours your inner world and supports your outer success.
I’ve lived both sides: the burnout and the rebuilding, the survival mode and the sustainable path. That’s why I know how to help. Not just with systems and words, but with the emotional work that makes it all feel possible.
Catherine Dean
“I always feel so seen by your emails, it’s like your in my mind.”
Elodie Leclercq
“I just read your copy for my sales campaign and it’s just incredible. You did it again. ”
Giulia Tosolini
“Your newsletters are always helpful and inspiring, thank you.”
What you may not know about me…
My love language = words. You’ll often find me writing at my desk, or curled up in bed with a good book and a cup of tea. I even studied Languages & Literature at uni.
I’ve been a teacher most of my life. I’ve taught English, then French, and I homeschool my two kids in both languages.
I love slow travelling and taking the time to be in a place rather than check the boxes for all the landmarks. My favourite places on earth include Edinburgh (Scotland) Hoi An (Vietnam), Bangkok (Thailand) and Montréal (Canada).
In my free time, I’ll be journaling, playing with watercolours, practicing yoga, baking bread and eating it still warm, fresh from the oven.
I’m into woo-woo stuff. I believe in the universe. I had a spiritual awakening a couple of years ago, and I’m deeply convinced we’re all guided on our journey: all we need is to learn to pause and listen. I love astrology (I’m a Libra Sun, Virgo Rising, Pisces moon), Human Design (I’m a sacral Generator 5/1), personality tests (INFJ, of course), and my oracle cards. I also secretly hope that aliens will come save us. Like, soon.
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whispers of inner power
Real, reflective guidance on growing your business as a highly sensitive woman, without burning out or selling your soul. Free essays, truth-telling and exclusive voice-note podcasts for Soulful Biz Club members.
get in touch
Want to discuss your project, inquire about my services or collaborate with me? I’d love to hear from you. Quick, fill in this little form and let’s get in touch!